PFI INDIA Was Founded by Mr. Amit Sureshbhai Doshi in the year 2014.

– The founder himself was in the trading business of furniture from last 8 years. And he had a vision in his eyes to make his own company and to take his company to the highest Point in the corporate world. He had a dream to give employment to hundreds
of people.

– He started His Journey with small business in Rajkot City (Gujarat) India with having lots of competitors around him. He worked hard without looking at day or night to fulfill his dreams. He had a positive strength inside him to never fall back in any
work whatever comes in front of him. In the last 2 years he had to face lots of problems in the business but his strength is his Team which is working with him from last 2 years.

– The competitors itself had became a motivation for him to reach to his goal. Being in contact with all the competitors he maintained his corporate relations with everyone and thus got motivated to see himself at a stage. 

– At Parth Furniture and Interior, our vision is to be Earth’s most customer centric Company; to build a place where people can come to find and discover virtually any kind of FURNITURE they want to buy online. With Parth Furniture and Interior , we promise to build that same destination in India by giving customers more of what they want – vast selection, low prices, fast and easy
delivery, and a trusted and convenient online shopping experience – and provide sellers a world-class e-commerce platform.
We are committed to ensure 100% Purchase Protection for your shopping done on PFI.com so that you can benefit from a safe and secure online ordering experience, convenient payment options such as cash on delivery, easy returns and enjoy a completely problem free online shopping experience. 

– The main source of business are the dealer network which is throughout the Gujarat. When he saw the online business growing up very fast, he at that time was not fully capable to go inside the online business but then too had a dream to do this. ,So now finally he stepped into the E-commerce web site that is www.pfiindia.com.


Mr. Amit Sureshbhai
Doshi started working in the company Parin Furniture Pvt.Ltd at the post of
Marketing Manager.


He left his job on 21st
September with a dream in his eyes to start his own business with self funds.

In November,
after managing funds and joining manufacturers he started his small business
from his home in Rajkot(Gujarat) city with just two working person including


In September he took a small
1000sq.ft. Place where he built his warehouse for stock.

For 14
months he did marketing & trading on behalf of another manufacturing


After completing the a journey of 14
months of trading business, in January he started his own firm named PARTH

In the
starting of September, company shifted to a 3000sq.ft. warehouse with office
and with a good team of 6 people in the company.

getting good response in office furniture, company started trading in other
types of furniture like home furniture, hotel furniture, garden furniture,
kitchen furniture & commercial projects.


On 24th of January which
was a Sunday Mr. Amit Sureshbhai Doshi thinks of a business plan to develop his
own company’s E-commerce web-site.


On 16th of February he
finally took up the work for his online E-commerce website which is named
www.pfiindia.comDuring the
online site was in progress in between February-March, the team became stronger
with 10 persons.

Established Demonetization Of 500Rs. and 1,000 Rs. Note on 9th
November 2016 Midnight 12am.


We changed
Our Warehouse Place from 3000Sqft to 1000Sqft on 5th January 2017
Due to Demonetization Of 500Rs. and 1,000 Rs. Note.

our Team
members Started Leaving Our Company Due to Demonetization, 2017 was Big change
for Company, Employees and Also Owner of The Company,

Again Market
changed with government’s big Decision, Established GST (Goods and Service Tax)
on 1st July 2017 with 28% On All Furniture Products.

 But we didn’t lose the Hope.


We came to
the market with Full Flesh with Our own Established Showroom of 1000Sqft. With
office 1st June 2018 With 3 Persons Team. And started Trading Again
and Contained the Situation.

We also
started our Retail Outlet, and also Implemented Big Scale projects and
recovered Our Loss and then Government also decided to Re construct GST From
28% to 18%.

Thanks to
our Suppliers and Buyers For Supporting Us In this Time Period.


We were Doing All Well in online
Market, Offline Market, Project works, and Also Retail Outlet.

Then we decided to Arrange Local Retail
Camping on 17th March 2019 and Received Good Response from local
Customers Also.

We didn’t know
that Again a Big Change Is Waiting for Us and All World.


A pandemic Named CORONA Virus Attacked Whole World And
Effected thousands of People and Many Died and Also Effected to our Business
And holds a Small Break To our Company.  

We Planned to Re Constructed Our Website with Bulk Selling
Named PFI Bulk Buyer and Seller, we Gathered All vendors small.

And planning 10,000 Middle class Sellers at no cost with
train them to Support them through our Website for global World Trading.

We started online business again with full Flesh and didn’t
going to stop Till we Reached to Our Goal.

As Company Owner Grown With the time hoping all sellers to
Grow Along with US.